数字营销

Do you have an eye for the future? Are you led by guts and data? Being human and compassionate? Flexible with a desire to learn?

You’ve just checked the boxes of a great digital marketer and a driver of change.

B.S. in 数字营销 is designed to enable you to understand all elements of marketing and how these elements help drive successful companies. As a future marketing leader, it is important to have a strong applied knowledge of the marketing function, as well as an understanding of how to employ marketing tools to work effectively and efficiently to achieve overall organizational goals. All undergraduate students pursue courses in marketing research, 消费者的行为, marketing strategy, marketing management, 社交媒体 & analytics, advertising and integrating marketing communications, among others. Students will study a variety of skills including search engine optimization (SEO), 数据分析, email and 社交媒体 marketing, customer relationship management, 品牌, visual marketing and digital strategy.

Warner Pacific 业务 faculty prepare you for the present and future challenges of a complex, 动态, and increasingly global business world. B.S. in 数字营销 combines learning about the latest tools and concepts as well as applying them. Our students learn about current business disciplines and best practices through research, professional development, and internship experiences in digital marketing spaces. Students will have an opportunity to use what they learn in their junior and senior level coursework and apply it by helping digital marketing firms with their latest projects. All students in this major will be required to take at least one internship as part of their degree.

Students seeking a 数字营销 degree learn how to be empowered ethical, 自信, and savvy leaders who will use their knowledge to serve their communities and create something new, advocating for and enabling their clients to successfully share brands, 消息, 以及销售努力.

Students who earned this degree found professional positions as:

• 数字营销 Specialist
• 数字营销 Manager
• Sales Representative
• 销售经理
• 品牌专家
• 品牌经理
• SEO专家
• SEM经理
• Social Media Marketing Manager
• 数字营销 Content Developer
• 电子邮件营销
• Creative/Display Post Executive
• 增长的黑客
• 数字营销 Strategist
• ORM经理
• 数字营销 Website Developer

Major Requirements Bachelor of Science (BS) in 数字营销

度计划

(15 classes) Traditional Campus — Total Credits: 42
Prerequisites: Any Acceptable Math Requirement; Preferred 业务 Math or Statistics

Major Requirements: 42 credits

BUS 195 | Internship Preparation | 2 credits
BUS 223 | Introduction to Microsoft Office | 3 credits
BUS 261 | Org. Writing and Presentations | 3 credits
BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
BUS 394 | Research Methods & Applied Statistics | 3 credits
BUS 495 | Internship | 1-6 credits
COMM 250 | Introduction to Digital Media | 3 credits
COMM 381 | Social Media & Analytics | 3 credits
MKTG 242 | Marketing | 3 credits
MKTG 300 | Consumer Behavior | 3 credits
MKTG 342 | Marketing Management | 3 credits
MKTG 350 | Customer Relationship Management | 3 credits
MKTG 420 | Advertising & Public Relations | 2 credits
MKTG 425 | Integrated Marketing Communication | 3 credits

Elective: Take at least 3 credits from the following:
BUS 370 | Decision Modeling | 3 credits
BUS 430 | Global Marketing | 3 credits
BUS 479 | Selected Topics | 1-3 credits
COMM 265 | Web Design | 3 credits
COMM 310 | Writing Across Media | 3 credits
PSY 140 | General Psychology | 3 credits
PSY/SOC 350 | Social Psychology | 3 credits

小 in 数字营销
月19日至20日学分

BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
COMM 250 | Introduction to Digital Media | 3 credits
COMM 381 | Social Media & Analytics | 3 credits
MKTG 242 | Introduction to Marketing | 3 credits
MKTG 300 | Consumer Behavior | 3 credits
MKTG 420 | Advertising & Public Relations | 3 credits
BUS 495 | Internship | 1 credit (Or BUS 195 | Internship Preparation | 2 credits)

数字营销 Program Partners:

96.3 WAY-FM
铁砧媒体
数字营销 Solutions
El Programa Hispano Catolico
被吸引
绿色的图
Hillsboro Farmer’s Market
拉丁裔网络
NW & 的同事
Rvonet
Technology of OregonUrban Nature Partners

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